Tuesday, May 3, 2011

Narrowcasting on Facebook


Our social networks should give us the information that we want, when we want it. I have found myself checking my Facebook page less and less because the information of what Sarah H. is doing every three hours, is really not that important to me. Facebook must have heard my pleas because Facebook makes you invisible.

The new Facebook update will eliminate seeing your long lost friends (who you really did not know that well in high school anyway!) daily post about his dogs urinating habits or your too young to be on Facebook cousin discussing sneaking out with their mom’s car.

The new update will only show the news feeds of your friends who you actually keep in contact with. Granted, this will eliminate the daily trolling of distant friends pages for gossip or possible compromising photos. But I’ll be able to talk with and read friends feeds, which I have had an ongoing relationship before the Facebook frenzy.

This may be boring to some and revolutionary to others, but don’t worry you news feed junkies, the setting can be reversed. 

If you are a business this can be bad unless you have a constant dialogue back and forth with customers, which could require tons of time on Facebook.

Many companies that are comfortable using the Web 2.0 tools will quickly be able to get all their content in order and only lose fans or friends on Facebook that they have not made the effort to re-new their ‘friends’ status. However, for many this will be the polite way of unfriending without unfriending.